Direct Link Directory -- totally free one way links

Finding quality links to your website can be very difficult if you don't understand the need to stay away from link exchanging and bought text links.

Reciprocal link exchange and bought text links are quickly losing favor with Google and other search engines will likely follow suite. Google even supports a feature that allow webmasters
to report sites that are buying and selling links.

Now your competition has a way to report your site or even the sites that are supporting your site's ranking if they are using bought links.

The potential impact will be that as Google tightens down its ranking algorithms, then sites that are buying and selling links will either face penalties or even the possibility of being banned from the index.

Of course all those webmasters that have bought links from these sites will be affected as this occurs.


Webmasters need to realize that these changes are on the horizon, and now is the time to start moving away from link exchange schemes as well as buying/selling text links.

The web is full of so-called free directories, but in most cases these either require a reciprocal link, or there is no way to sort out the free listings from the paid listings. The problem here of course is that even a free listing may be considered to be a paid listing if the directory itself still sells listings.

How Google will treat such arrangements are not clear, but the webmaster needs to realize that if the directory is penalized or banned then all listings will affected.

Directories that offer totally free listings to quality sites will spring up...the key here is to make sure the directory is not combining free and paid listings under the same URL.


Don't be caught up in link exchange schemes or the buying/selling of links. Direct Link Directory offers free listings to quality sites and does not engage in link exchanging or the buying/selling of links. You get a totally free one way link to your site.

Blog Advertising Basics

There are two basic ways to advertise on blogs, but first it's necessary to realize that demographics and statistics are very different than traditional media and advertising. Even an extremely popular blog may have 50,000 readers which is quite small by many traditional advertising demographics. However blogs, and their audio equivalent, podcasts, are fantastic ways to reach very targeted audiences, i.e. niches.

Targeted niche blogs for blog advertising can be found via blog search engines such as Technorati.com or Google Blog Search.

Want to reach hard core bicycle racers, female marketing professionals, or French speakers interested in backpacking in Southeast Asia? These and just about every other niche are accessible via blogs. The audiences may be small by traditional media measures yet they are highly targeted AND passionate.


1) One tried and true method is to give bloggers free copies of whatever you'd like to promote and some of them will blog about it. Jim Curtin, CEO of software company Win4Lin.com couldn't get the main stream media remotely interested in writing about his products, but bloggers in the appropriate technical niches are generally ecstatic to receive promo copes and usually blog quite favorably on them. It works for him and many others.
A few book publicists send me new books, and I often review them as all. And I've used the "free review copy" method successfully to get coverage (and increase sales) for my books as well.

2) Paid advertising, which falls into two categories:
a) Paid reviews. Some bloggers will review your product for a fee. In general you have little control of what they'll say, but you can get reviews for perhaps $25 to $500 and up. Most bloggers believe they ethically much specify that the review is a "sponsored review."


There are some sources for getting paid reviews, most notable PayPerPost.com. Another extremely effectively technique is to directly approach individual bloggers in the proper niches directly and offer them a few dollars for a review -- a surprising number of bloggers are willing.

TransferNShop

TransferNShop - Safe ways for ecurrency exchange between PayPal and AlertPay

Safe ways for ecurrency exchange between PayPal and AlertPay

PayPal and AlertPay has their own restrictions. Being competitors, they don’t allow us to transfer ecurrency between PayPal and AlertPay. These restrictions put us in a difficult situation. Most of affiliate marketers like me get stuck because sometimes it is necessary to get money into your bank account as fast as possible.

TransferNShop brings unique opportunity to exchange the ecurrency at a lightening fast speed. They are very professional, specific and getting popular quickly. They might not be with the lowest rate but they are very reliable.

I have done 5 successful transfers with them thus far and I must say, their service has been very professional and efficient. To be honest they are currently the only company I truly trust with doing transfers between these to money processors (PayPal and AlertPay)

Tips to brand your website properly

• Include your Company logo in all the pages in your blog/website (very important). Position it at the top left or each page (this is professional).
• Complement your logo with a tagline or catchy sentence that summarizes your business purpose.
• Create a favicon. A favicon is that small graphic that appears next to the URL in the address bar.
• Have a consistent look and feel in all your pages, try to keep it easy on the eyes. Use a color scheme and layout that are clearly recognized across your site.
• Have an About Us section, that includes all relevant information about you and your business.
• Include a copyright statement at the bottom of each page if you have copyright content on your blog or website.

Tips To Fight Spam

Below are the most common ways to fight and defend against spam...

Use Filtering
Most ISPs now offer you spam filtration to use on your email address. If your ISP does not offer this service or you want more protection you can get programs to delete spam . One last filtration use is if you use Outlook Express for your email service. This program lets you filter your own email.

Be Careful Of Where You Share Your Email Address
Be wary of who you give your email address to and try not to post your address in places where anyone can see it. When posting in a forum or blog, try and use a free email service such as Hotmail or Yahoo. That why if a spammer does find your address, you wont be littered with spam on your paid email service. You can also use this free email address for whenever you buy something online, that way you will not be getting any spam to your real email address.

Do Not Support Spam
If you see spam that looks enticing, think before you click on it. Often the offers they promise are nothing like it in reality. Plus, buying from spam only keeps the business going. This might not be a real solution, but if everyone stopped buying from spam advertising, it would go away.

Top 5 Tips to Creating an Effective Blog

Blogs have made a grand entrance into the marketing realm. Why? They can be a successful marketing tool if done rights.

Blogs have core components that increase their success such as content, distribution, and frequency, but you need more than that to get people to read it.

Popular blogs have one thing in common; an individual voice. A voice will not only gain readers, but it keeps them. Learn how to create your voice using these 5 blogging tips:

1. Create a Blog Personality

Don't formulate your posts. Let your voice shine through. Give your blog a personality.

2. Be Consistent in Your Posts

Be consistent, when starting out try to post at least 3 times a week. Preferably every other day.

3. Keep It Simple

Don't get caught up in length of your posts. Your posts don't have to be long. They can be random thoughts or tidbits of news regarding your industry. The key is make them interesting.

4. Allow Comments

Allow comments. You can moderate comments, but comments create the viral effect by allowing your readers to interact with you. You will also want to research and comment on relevant industry related blogs.

5. Focus on Your Title

Titles draw traffic. Be creative. Not only do they capture the attention of potential readers, but those search engines love blog titles. A rule of thumb is to keep your title under ten words.

By Laura Lake, About.com

How is PageRank calculated?

To calculate the PageRank for a page, all of its inbound links are taken into account. These are links from within the site and links from outside the site.

PR(A) = (1-d) + d(PR(t1)/C(t1) + ... + PR(tn)/C(tn))

That's the equation that calculates a page's PageRank. It's the original one that was published when PageRank was being developed, and it is probable that Google uses a variation of it but they aren't telling us what it is. It doesn't matter though, as this equation is good enough.

In the equation 't1 - tn' are pages linking to page A, 'C' is the number of outbound links that a page has and 'd' is a damping factor, usually set to 0.85.

We can think of it in a simpler way:-

a page's PageRank = 0.15 + 0.85 * (a "share" of the PageRank of every page that links to it)

"share" = the linking page's PageRank divided by the number of outbound links on the page.

A page "votes" an amount of PageRank onto each page that it links to. The amount of PageRank that it has to vote with is a little less than its own PageRank value (its own value * 0.85). This value is shared equally between all the pages that it links to.

From this, we could conclude that a link from a page with PR4 and 5 outbound links is worth more than a link from a page with PR8 and 100 outbound links. The PageRank of a page that links to yours is important but the number of links on that page is also important. The more links there are on a page, the less PageRank value your page will receive from it.