1. Content. Content. Content.
Effective, professional, optimized Copywriting is the single, most important factor in any SEO campaign. Search engines index websites based on the content found on each page of the site. With a thorough understanding of the language and grammatical conventions combined with intensive research, to find and exploit the market focus, one can move a website to the upper echelon of the "SERP's" (Search Engine Results Page) in a methodical as well as ethical manner.
2. Analyze Web Logs.
Measure everything, at least twice, and then check again. While I would be the first to say that many of the procedures that make up website optimization are more art than science, one needs to take a very scientific approach to the results of the effort. This is done by methodically keeping a record of, and making an analysis of the sites web logs. There are a number of specialized software which make the job easier but at the bare minimum, one needs to keep a close eye on the site visitors and their activity while on the site. No matter how well planned the strategy, it is largely theoretical until proven by the results, which can only be measured by the logs, and a thorough analysis of their content.
3. No one can guarantee a #1 ranking on Google, or any other search engine.
Those who promise such feats will either optimize for such vague search term phrases (such as, "green stunted widgets with purple Polka-dots and icing") that no one will ever likely look for, or they are making a false claim, which they have no intention of keeping, or they have an inside edge at Google, something which they will loose, quickly, when the honest folks at Google find out about it. The other option, that they will take the money and run, is worth mentioning here but I'll be polite.
4. Some things are just plain silly.
You don't need to submit your site to 50,000 search engines. Businesses which offer this service are suspect, at best. 85% of the search results on the Internet come from one search engine, which, if you have one link from an established website, or better yet, a directory, will find your site just fine, on it's own. Four (4) search engines account for over 90% of the traffic on the web. As for any supposed benefit which may accrue from being listed in an obscure search engine in Botswana which specializes in safaris to the Kalahari Desert and receives 7 hits per day; well, you figure it out.
5. SEO is not Pay-per-Click.
While no one would argue the effectiveness of getting increased traffic and sales, through a well planned, pay-per-click campaign, the fact remains that the conversion rates are generally low and they cease the moment the "pay" stops. With a well planned and executed SEO campaign, while results may take a bit longer, they continue to produce, and in fact grow, long after the work is done and paid for. Quite often we have found that after a thorough optimization of a site, only minor adjustments are needed on an ongoing basis, primarily related to new content and/or new items of sale or service.
6. SEO is not witchcraft, Druidism, shamanism.
Neither does it require any special chants, ceremonial fires, or vestments, though some of us do like to howl at the full moon, on occasion. There are no "Top Secret" practices which a reputable SEO can not tell a client, a judge, or his mother, for that matter. The very nature of the Internet has always been cooperative and there is nothing about SEO that can't be learned, with a heavy dose of time and money. A reputable SEO firm will give you an item per item breakdown of just where the money goes. Be wary if you sense a secretive atmosphere or any unwillingness to answer questions. While there are technical points which might take some background to fully understand, if one has a solid overview of the entire situation, a simple explanation should be easy enough to come up with.
7. Do-it-yourself SEO.
Yes, you can execute your own SEO campaign and find a reputable SEO firm to help plan and organize it for you. About one half of my own clientele do some part of the actual work themselves, or have their in-house dedicated personnel do it, after discussion of the goals and aims of the business/website, a thorough website analysis, comprehensive search phrase research, and focused instruction on the ways and means of achieving high SERPs. These preliminaries are followed up with a detailed program of suggestions and methods which the client can then implement themselves or hire others to perform. Average savings; 30-40%.
8. Phased Implementation.
While many companies spend thousands of dollars per month on Search Engine Optimization, an alternative is available which will pay dividends to you in increased sales and leads without the high initial investment. The most important consideration is to have a reputable firm handle the initial evaluation and suggested optimization planning first. The trial and error method will cost much more, in the long run, with or without the desired result. After studying the plan and establishing a workable budget you may implement the plan as finances allow.
9. Remember the old saying, "If it sounds too good to be true, it probably is."
Never was this more true than in the realm of SEO. While concrete and measurable gains will always come from a well thought out and executed optimization strategy, the Internet is a competitive media and we all want to be number one. Accept that a steady upward movement, over time, will place you worlds ahead of a flash followed by a crash.
10. A thought to ponder.
At stake, in the race for the top, is the very existence of your website, your business, and quite possibly your reputation. Beware of any "shortcuts" or less than ethical schemes that anyone might suggest to further your business goals. When it's all said and done it is you, the business owner, who bears the responsibility for any company or individual you hire. Insist on knowing exactly what the strategy is and what steps are being performed to implement it. If it seems, in the least, suspicious, ask for and get an explanation. In this case, not only is Ignorance not bliss, it could very well be the beginning of the end for your business.
11. All incoming links are not created equal.
Both the relevance to your line of business and website subject matter and the PR value of the incoming link determine how valuable they are to your own PR ranking. With Google starting the trend, nothing new there, and most of the others following close behind, the days of grabbing all the inbound links, in any way possible, are gone. Not only will low ranked and/or irrelevant inbound links not help, they will, in fact, cause a penalty. Link farms, free-for-all link schemes, automated link accumulation software, or any other fad that doesn't carefully screen the links and websites they are coming from will, in the long run, do more harm than good.
12. It's more than just facts and figures.
The relationship between an online business and SEO is, perhaps, one of the closest of business relationships. In order to be effective, a SEO must know not only the facts and figures pertaining to the endeavor, but s/he must know something of the dreams and aspirations of the business principals. Things which don't normally come out in a prospectus are often invaluable information when searching for the "right fit" into the complex world of the Internet. My own clients sometimes ask, due to the frequency of my calls and email in the early phases, "Am I your only client?" I usually laugh and say something to the effect that until I know your business almost as well as you do, yes, you are the only one that counts.
Wednesday, January 19, 2011
Friday, November 26, 2010
5 Blogging Tips To Write Sensational Blog Posts That Attract Readers
n most cases, writing a post for your blog is quite different from other writing you normally do on the Internet. A blog is more of a diary/fast information or news kind of site that people go to for up-to-date information on the topic, or to get some advice or opinion from an expert.
Here are some proven tips for writing great blog posts that will keep your visitors coming back time and time again for more.
Blogging Tip # 1: Keep It Short.
People can get very easily distracted, so a short blog post can have a lot more effect than a long one. If you have a lot to say about a topic, then it is better to break it down into two or three posts instead of keeping it as one that is too lengthy.
If you find that you need to write a long post, and can't break it up into pieces, remember to make it very readable by adding bullet points, images or a numbered sequence.
You can also make it more readable by bolding words and adding a lot of subtitles. Most people will be scanning through the information; this makes it easier for them to find the bits and pieces they are looking for.
Keeping your site readable makes people want to return. If they want to return they will bookmark your page and recommend it to others with social bookmarking. This is the kind of viral response you should be aiming for.
Blogging Tip # 2: Proofread.
A lot of typos and grammatical errors will make your visitor close your site. Tons of people today have a hard time with reading as it is, and errors can just add to their confusion. Keep your posts as grammatically correct as possible, and keep it polished and neat.
Blogging Tip # 3: Put The Reader In Mind.
When you write, you need to remember that you are not writing for yourself, but you are writing for another person. Why is that visitor coming to your site? Why did he find it using that certain keyword you are promoting?
A person that is looking for a specific topic of information does not want to hear how your day went. If you are keeping a kind of journal with your blog then that is fine, but if you are developing a business in your niche, and are targeting a specific keyword for information, your personal life has no relevance in that post.
That is not to say, however, that you should not add personality to your blog posts. You can make them rich and lively without getting into a lot of personal information.
There is a separate place on your blog that you should write some personal information about yourself, and that would be the "About Me" page.
You'd be surprised at how many people will click on this page if they are considering making a purchase from your site. Some Internet consumers want to find out more about the company or person they are purchasing from. Your "About Me" page should be personalized so that you become a real figure for them, and they feel they can trust you.
Blogging Tip # 4: Make Wise Use of Your Keywords.
If you blog half-hazardly you will not get the same results that you would by setting up a keyword plan and sticking to it.
If you set up a list of keywords to blog about, you will stay on focus and on-topic much easier than you would than by just blogging as things come to mind. Your post topics are going to appear on the front page, and Google is going to pick them up according to relevance.
There is a trick that many bloggers use and get very good at. That is the ability to write both for the reader and the search engines at the same time. If you can satisfy both, your profit levels will soar. You will get both traffic and loyal readers coming to your blog faithfully.
Blogging Tip # 5: Offer Something Unique.
You will get your visitor's attention if you offer something that they can't get anywhere else. If you have a niche in the crafting field, for example, you can sign up for the latest news with Google News or Yahoo!News and blog about anything strange and unique within the topic.
If you have a list of keywords handy, you can just work them into this news blog and kill two birds with one stone. You will have a keyword rich blog, and have some exciting news to offer your visitor.
A lot of people blog without a plan and never really seemed to make it. Remember that a plan is your best friend, and putting forth a strong strategy can make your blog rise to the top above all others.
Good news! Membership site expert Jeremy Gislason is giving away FREE 30-day access to ten of his most popular and useful five-star internet marketing membership sites! Join the lucky few to have full top-level lifetime access to each one of these internet marketing for home business sites at
Here are some proven tips for writing great blog posts that will keep your visitors coming back time and time again for more.
Blogging Tip # 1: Keep It Short.
People can get very easily distracted, so a short blog post can have a lot more effect than a long one. If you have a lot to say about a topic, then it is better to break it down into two or three posts instead of keeping it as one that is too lengthy.
If you find that you need to write a long post, and can't break it up into pieces, remember to make it very readable by adding bullet points, images or a numbered sequence.
You can also make it more readable by bolding words and adding a lot of subtitles. Most people will be scanning through the information; this makes it easier for them to find the bits and pieces they are looking for.
Keeping your site readable makes people want to return. If they want to return they will bookmark your page and recommend it to others with social bookmarking. This is the kind of viral response you should be aiming for.
Blogging Tip # 2: Proofread.
A lot of typos and grammatical errors will make your visitor close your site. Tons of people today have a hard time with reading as it is, and errors can just add to their confusion. Keep your posts as grammatically correct as possible, and keep it polished and neat.
Blogging Tip # 3: Put The Reader In Mind.
When you write, you need to remember that you are not writing for yourself, but you are writing for another person. Why is that visitor coming to your site? Why did he find it using that certain keyword you are promoting?
A person that is looking for a specific topic of information does not want to hear how your day went. If you are keeping a kind of journal with your blog then that is fine, but if you are developing a business in your niche, and are targeting a specific keyword for information, your personal life has no relevance in that post.
That is not to say, however, that you should not add personality to your blog posts. You can make them rich and lively without getting into a lot of personal information.
There is a separate place on your blog that you should write some personal information about yourself, and that would be the "About Me" page.
You'd be surprised at how many people will click on this page if they are considering making a purchase from your site. Some Internet consumers want to find out more about the company or person they are purchasing from. Your "About Me" page should be personalized so that you become a real figure for them, and they feel they can trust you.
Blogging Tip # 4: Make Wise Use of Your Keywords.
If you blog half-hazardly you will not get the same results that you would by setting up a keyword plan and sticking to it.
If you set up a list of keywords to blog about, you will stay on focus and on-topic much easier than you would than by just blogging as things come to mind. Your post topics are going to appear on the front page, and Google is going to pick them up according to relevance.
There is a trick that many bloggers use and get very good at. That is the ability to write both for the reader and the search engines at the same time. If you can satisfy both, your profit levels will soar. You will get both traffic and loyal readers coming to your blog faithfully.
Blogging Tip # 5: Offer Something Unique.
You will get your visitor's attention if you offer something that they can't get anywhere else. If you have a niche in the crafting field, for example, you can sign up for the latest news with Google News or Yahoo!News and blog about anything strange and unique within the topic.
If you have a list of keywords handy, you can just work them into this news blog and kill two birds with one stone. You will have a keyword rich blog, and have some exciting news to offer your visitor.
A lot of people blog without a plan and never really seemed to make it. Remember that a plan is your best friend, and putting forth a strong strategy can make your blog rise to the top above all others.
Good news! Membership site expert Jeremy Gislason is giving away FREE 30-day access to ten of his most popular and useful five-star internet marketing membership sites! Join the lucky few to have full top-level lifetime access to each one of these internet marketing for home business sites at
Sunday, November 14, 2010
Free Directory List
- http://www.linksite.net
- http://indexking.net
- http://www.pegasusdirectory.com
- http://gowebguide.com
- http://www.fatinfo.com
- http://www.seokeeper.com
- http://www.joinsociety.com
- http://www.webnetclick.com
- http://www.directoryhound.co.uk
- http://www.linksite.net
- http://mastermoz.com
- http://www.a1webdirectory.org
- http://www.skoobe.biz
- http://www.linkaddurl.com
- http://searchsight.com
- http://www.directorystorm.com
- http://directory.seoexecutive.com
- http://medranks.com
- http://linkaddurl.com
- http://www.gmdir.com
- http://www.9sites.net
- http://estimamo.com
- http://seb-esa.org
- http:www.SEOWEBLINK.NET
- http:www.A-LIVEDIRECTORY.COM
- http:www.AWESOMEDIR.COM
- http:www.DREAMDIRECTORY.NET
- http:www.777WEBLINK.COM
Simple SEO Techniques
SEO is an acronym for Search Engine Optimization. This process is used for the promotion of online business. In this process, the web page is structured in such a way so that it can be easily and swiftly accessed, read and indexed by the search engines. If a marketer follows a few easy and simple steps, he can gain online presence and reputation for the company's site.
The search engine optimization enables a marketer to promote the website of the company over the Internet. In this process, the content of the page should be keyword-rich so that its relevance is recognized by the robots and the content can be easily indexed. The keyword-rich content can become easily accessible for the target customers. An entrepreneur should first research and study the kind of keywords which match with the content of the web page. These keywords and phrases should closely relate to the business of an organization. For instance, if you are running a business of IT solutions, you should implement those keywords that best describe your product or IT business.
You need to have the meta tags in your website to optimize your site in a proper manner. Meta tags comprises of meta title, meta description and meta keywords. Meta title is the first tag. You can include keywords in this title tag. The search engine robots crawl the content of the web pages and give relevance to those title tags which are keyword rich. Do not stuff the phrases or words unnecessarily otherwise you may face the risk of your entire content being considered a Spam. The Meta Description Tag is a kind of Meta tag that describes the subject of your site. Meta keywords are used to have your all keywords in this. These are the most low priority tags but still we include them. Therefore, you can make your website accessible to the potential customers and gain online presence by following the right search engine optimization techniques.
Myself Louis Thomas webmaster of emarketing.netsmartz.net providing various e-marketing services, pay per click services, search engine marketing services and internet marketing services that can help generate huge traffic to your site and build strong identity online.
SEO Writer - An Essential Part of Your Website's Search Engine Marketing Strategy
Why hire an SEO writer? What can an SEO writer do for you?
On the World Wide Web, it is not only your potential customers you need to convince that your company is the best. You also need to convince the search engines that bring your website to the customers' attention in the first place. An SEO (Search Engine Optimization) writer is an expert in the inner workings of these search engines and knows from experience and research how to strategically create content that increases your website's ranking.
The higher your website's ranking with search engines like Google or Yahoo, the higher your website will appear on a list of search results. The consumer will rarely look past the first or second page of those search results - so coming up on the tenth or eleventh page is almost as bad as not coming up at all.
The goal of the SEO writer is to get your website to appear at the top of all relevant search results so that more potential customers are driven to your website - which means more potential income for you!
The Tools of an SEO Writer
The experienced search engine optimization writer has a wide array of tools in his or her arsenal to help increase your website traffic:
• Well-placed, relevant keywords: Using just the right amount of relevant keywords in the right places in your website content will also draw the right kind of attention from search engines. What these search words are, where they are placed and how often they are used are all crucial in yielding the desired results.
• Avoiding outdated and overused keywords: The lack of relevant keywords or the use of outdated keywords can demote your website in the search engine's eyes - as can the overuse of the right keywords. If you have broken any of these rules, search engines will disregard your website as junk and push it right to the bottom of the pile - no matter how beautifully designed and informative your website may be!
• Proper formatting of keywords: Strategic formatting of keywords can also be used to help draw even more attention to your site and further improve your search engine rankings.
• Meta Description Tags: For every website, there is a 200-word description of the site which search engines may use to determine whether or not your site is relevant to a particular search string. The SEO writer knows how to phrase keywords properly within this description for maximum results.
• Articles, Press Releases and Newsletters with Deep Linking: Generate even more interest in your website by hiring a search engine optimizing to produce a series of articles, newsletters and press releases for distribution on the Internet. The writer will include many links back to your website, which will help bring potential customers right to your door!
• Taking Advantage of Current Events and Trends: The savvy writer knows that bringing current events into the mix is a sure-fire way of generating even more interest in your website. For instance, after a certain major event, the writer might write an article which references this event. This way, your website will benefit by being included in a search string executed by millions of Internet users.
• Keeping Web Content Fresh, Accurate and Up-To-Date: Search engines like websites with quality, dynamic content. The experienced writer knows how to capitalize on this fact by updating the site regularly with new, informative and relevant information, as well as making sure that all basic content is accurate and up-to-date.
• Website Analytics: By studying the activity around your website, the writer can better determine what is working well - and what is not. What consumers want can change on a daily basis. Keeping abreast of these changes is easier to determine by studying these analytics.
When so much of today's business world is conducted over the Internet, hiring an experienced, quality SEO writer is an essential ingredient for your success!
For professional SEO writing services that will boost your website visitors and increase your revenue, contact Nikki May. Nikki is a seasoned SEO Writer who has helped many businesses take their revenues and overall performance to the next level. Visit: http://www.wordsofvalue.com/
Friday, May 7, 2010
Let Uncle Sam get you out of debt
The recent economic stimulus has caused many problems for businesses and individuals. With price increases in goods and services, credit card companies can take full advantage of the economic slowdown by raising interest rates. People who find themselves in the situation to buy food, gas, school supplies and other necessary items remove the items and pay for them twice and three times the fees credit card companies add to their bills for late payments, over - limit fees and increased interest and get out of debt.
Apparently, Americans are tightening their belts as much as possible, but you have to wonder where it will end. Some believe that the stimulus money didn’t go far enough to fix our problems, but a little known fact is that some of this money has been earmarked for people who have found themselves unable to survive in this economy. Grants awarded to those who have the right and you can be one of those who are eligible to receive much needed debt free help.
Each year the Government Dole out debt consolidation money for various purposes. At this very difficult time in our history, you can think of to apply for one of those grants to get your piece of the pie. Your tax money goes to these subsidized and why shouldn’t you a bit of it back when you have a need?
The key to finding a support that fits your unique situation is to search the web until you dig out those that are specifically for people with debt issues. In many cases, if you find the right support, your debt erased. A premium is not the same as applying for loans. These grants are free. That's right! Completely free with no obligation on your part to pay back the money you have. It would feel wonderful, or what it, to start again?
When people come in over their heads with credit cards and loans, a solution which is often considered bankruptcy. But you'd better not act too quickly. First, you have the money to file bankruptcy, and only feather the nest of your bankruptcy lawyer. So simple and it sounds, cause it also seven to ten years of problems for you, making it difficult to buy a home or a car or anything on credit. Before you consider bankruptcy play online and seek government grants. There are lists of lists of scholarships that you may be entitled. If you have no personal access to the Internet, there are always computers at your local library to offer public access. Libraries also have books that give you detailed information about the federal grants that our government offers.
You might be surprised that you can sometimes find more than a contribution that fits your situation. If you do this only applies to so many that you can find. The worst that can happen is that you won't qualify for them all. Once you have met the requirements you may have a check in hand in as little as one to two weeks. You may soon be on track to be debt and worry-free.
Apparently, Americans are tightening their belts as much as possible, but you have to wonder where it will end. Some believe that the stimulus money didn’t go far enough to fix our problems, but a little known fact is that some of this money has been earmarked for people who have found themselves unable to survive in this economy. Grants awarded to those who have the right and you can be one of those who are eligible to receive much needed debt free help.
Each year the Government Dole out debt consolidation money for various purposes. At this very difficult time in our history, you can think of to apply for one of those grants to get your piece of the pie. Your tax money goes to these subsidized and why shouldn’t you a bit of it back when you have a need?
The key to finding a support that fits your unique situation is to search the web until you dig out those that are specifically for people with debt issues. In many cases, if you find the right support, your debt erased. A premium is not the same as applying for loans. These grants are free. That's right! Completely free with no obligation on your part to pay back the money you have. It would feel wonderful, or what it, to start again?
When people come in over their heads with credit cards and loans, a solution which is often considered bankruptcy. But you'd better not act too quickly. First, you have the money to file bankruptcy, and only feather the nest of your bankruptcy lawyer. So simple and it sounds, cause it also seven to ten years of problems for you, making it difficult to buy a home or a car or anything on credit. Before you consider bankruptcy play online and seek government grants. There are lists of lists of scholarships that you may be entitled. If you have no personal access to the Internet, there are always computers at your local library to offer public access. Libraries also have books that give you detailed information about the federal grants that our government offers.
You might be surprised that you can sometimes find more than a contribution that fits your situation. If you do this only applies to so many that you can find. The worst that can happen is that you won't qualify for them all. Once you have met the requirements you may have a check in hand in as little as one to two weeks. You may soon be on track to be debt and worry-free.
Tuesday, May 4, 2010
4 Ways To Increase Your Blog Traffic Without Spending Any Money
1. Link Building Using Blogs & Forums
This is the easiest and most popular way to build traffic. It's often the most overlooked, too. All you have to do is find ten popular blogs that get lots of traffic and leave a few good comments with links back to your own blog. The most important thing is to make sure that the blogs you comment on are related to the subject of your blog. Make sure you don't overdo it. Leave one or two comments per blog per day, and leave it at that. Find five related forums and put your link in your forum signature. Leave three or four posts per day on each. The key is to make your posts interesting and informative. Do this and you'll start seeing results within twenty-four hours.
2. Blog Directories
This is really easy. There are hundreds of blog directories on the internet. Find the top ten and register your blog. Some of them allow you to interact with your fellow bloggers. Do this. Make a few friends. Visit each one daily and leave a comment or make a new contact. Not only will this build your reputation within the blogging community, it will interest people in your blog.
3. Keyword Rich And Interesting Content
I'm sure you have heard the term "content is king". That's because it is. Write keyword rich articles with attention grabbing titles. Your articles should be 400-600 words. They should capture the reader's attention from the first sentence and hold it all the way through to the very last. You can use keyword research tools to find the right keywords. Pick one highly searched term and one lesser searched term per article. Search engine traffic is always the most consistent. This method will get you a piece of it.
4. Submitting Articles
Submitting your articles to various article directories serves two purposes. First, it builds valuable back links to your blog. Second, it brings traffic from those who read the articles and decide to click your links. Most article directories allow you to put a back link to your blog in the author resource box at the bottom of the article. Make use of this and make sure to write a few sentences leading into your link.
As you get more and more experienced writing articles, you may want to consider investing in some article marketing software. Tools like article creators, spinners, and submitters can explode your traffic practically overnight. The key is to invest in good quality article marketing software - you get what you pay for in this instance.
This is the easiest and most popular way to build traffic. It's often the most overlooked, too. All you have to do is find ten popular blogs that get lots of traffic and leave a few good comments with links back to your own blog. The most important thing is to make sure that the blogs you comment on are related to the subject of your blog. Make sure you don't overdo it. Leave one or two comments per blog per day, and leave it at that. Find five related forums and put your link in your forum signature. Leave three or four posts per day on each. The key is to make your posts interesting and informative. Do this and you'll start seeing results within twenty-four hours.
2. Blog Directories
This is really easy. There are hundreds of blog directories on the internet. Find the top ten and register your blog. Some of them allow you to interact with your fellow bloggers. Do this. Make a few friends. Visit each one daily and leave a comment or make a new contact. Not only will this build your reputation within the blogging community, it will interest people in your blog.
3. Keyword Rich And Interesting Content
I'm sure you have heard the term "content is king". That's because it is. Write keyword rich articles with attention grabbing titles. Your articles should be 400-600 words. They should capture the reader's attention from the first sentence and hold it all the way through to the very last. You can use keyword research tools to find the right keywords. Pick one highly searched term and one lesser searched term per article. Search engine traffic is always the most consistent. This method will get you a piece of it.
4. Submitting Articles
Submitting your articles to various article directories serves two purposes. First, it builds valuable back links to your blog. Second, it brings traffic from those who read the articles and decide to click your links. Most article directories allow you to put a back link to your blog in the author resource box at the bottom of the article. Make use of this and make sure to write a few sentences leading into your link.
As you get more and more experienced writing articles, you may want to consider investing in some article marketing software. Tools like article creators, spinners, and submitters can explode your traffic practically overnight. The key is to invest in good quality article marketing software - you get what you pay for in this instance.
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